You can view volume 1 here.
Now one wouldn't think a political group like P.E. would use gimmicks, but they actually used more than a few. Flavor Flav being first and foremost on the list. The clock, the glasses, everything about Flav was just a gimmick. Second the militant dancers. Third the legendary PE logo. One could claim the political stance was a gimmick, but Chuck has put in enough work to say that claim is outlandish...